Introduction

This unit will deal with the following issues:

eComm created new business models, those business models grew due to the chances Information and Communication Technology (ICT) offered to both companies and customers.

An important business model in the eComm is selling on the web which includes some important subjects such as what are revenue models and building a web presence is achieved.

eComm also changed marketing strategies as it changed to be performed on the Web. Web marketing supported different strategies similar to Business-To-Business strategies and strategies required for the transition process from electronic data interchange to electronic commerce.

Under eComm new marketing strategies, companies are able to perform Web auctions and user is able to create virtual communities. One of the most successful marketing strategies is building companies Web portals which allowed customer to communicate with the company and browse through it products.

Finally, a new environment of electronic commerce was created. That environment required new international legal, ethical, and tax issues.